Second, the main content gap still exists in audio, unlike text and video-based content. Third, audio is the only type of content where the Job Function Email List audience can multitask. If I were to launch a content platform to build an audience today, audio would be my first choice, says JoePulizzi. Click To TweetThink about these ideas too Need more advice? Here are 10 ideas to Job Function Email List consider: Start working on books for your business.
Yes, a real printed book. If you want to become a leading expert in your industry, books can pave the way for speaking opportunities, guest posts, surprise coverage, and blog posts to fill a year. Include at least five non-marketing employees in your weekly content plan. Develop a list of the Job Function Email List top 100 questions coming from your customer base. Job Function Email List Develop a content marketing metrics plan for your CEO or supervisor that includes only metrics that match your company's business goals.
Find ways to work with the leading trade magazines in your niche on shared content efforts. If you have the budget, identify media companies in your industry that may be up for acquisition. Develop customer events that don't talk about your project but educate them about where the industry is going. Job Function Email List Create content of the Job Function Email List year that is totally unexpected and see what happens. Send videographers and journalists to the next industry event and cover it.