A persistent decline usually represents a long-term problem that is unlikely to go away by itself. The reasons for this trend should be carefully considered, and you need to develop strategies to deal with it.
To see the trend more clearly, set the graph to monthly figures like this:
The four-month traffic dropped three times: from November 1, 2018 to February 28, 2019, monthly visitors decreased from 33,900 to 21,900.
Is it a temporary drop or a seasonal drop?
It is best to compare time periods using the comparison tool in the Google Analytics calendar . It allows you to compare previous periods or similar points in the Latest Mailing Database past to spot trends or seasonal differences in user behavior or traffic sources. Once a pattern is discovered, it will be easier to identify the reason behind it and make adjustments.
When website traffic dropped for a while and started to return to normal, the problem was apparently less severe. In this case, possible causes can be attributed to temporary external factors, such as seasonal fluctuations or some traffic sources have stopped working. But it is still strongly recommended that you identify these factors so that preventive measures can be taken.
A truly complete traffic analysis looks at every factor in current site statistics as well as historical changes, including backlinks and competition.
Which traffic metrics have dropped?
You need all available details or you won't be able to figure out why your website traffic is dropping. Overall organic traffic is usually the most visible indicator and will be noticed when it is down. But it's by no means unique, and definitely doesn't give enough clues. So take a look:
Traffic from certain sources – you need to check where the lost traffic is. For example, links from social media may be broken and users from those sites may no longer visit the site.
New Visitors vs Returning Visitors – This again is related to the source, but in a different way. Returning visitors are your leads from your regular follow-up activities such as email marketing, push notifications, and remarketing on social media. New visitors may come from improving your SERP results, expanding your audience or posting on a new channel. Make sure to check activity on all traffic sources.